INK
Brand & Marketing
Overview
Creative branding and marketing solutions that shape identities and build meaningful connections.
Client:
Glowcap Beauty
Year:
2023
Category:
Brand Identity & Design
/
Digital Marketing & Content
Location:
Los Angeles, CA
The Challenge
Glowcap needed more than a logo — they needed a brand system that worked across touchpoints. Their early visuals felt too clinical, lacking warmth and shelf appeal.
No clear visual hierarchy on packaging
Generic branding that didn’t stand out
Lack of emotional connection through design
Poor scalability across web and print
The Solution
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
The Result
Glowcap saw a lift in both online sales and retail placement. The new brand now communicates both trust and style.
Client feedback
It’s more than design — they gave our brand a heartbeat.
Serena Liu
,
Founder
